Keyword Search Is Dying. Is Your Catalog Ready for AI Agents? — PayPal
PayPal declares keyword search dying as AI agents shift commerce to intent-based discovery
“instead of typing in keywords like "school supplies," I can say something like, "You know, my daughter is starting fifth grade in September, and I need to buy everything for school."”
PayPal's Director of Agent Commerce Products argues commerce is transitioning from a keyword-search era to an 'Age of Intention,' where AI agents interpret natural language needs rather than buyers navigating catalogs via SEO. This structural shift requires sellers to re-architect product catalogs for agent discoverability, not search ranking. PayPal is actively building products for this agentic commerce wave, making this a concrete enterprise signal of how major payments infrastructure is adapting to autonomous agents.