From dashboards to discovery: New Zealand Rugby | AWS Events
New Zealand Rugby shifted to an athlete-centric data model so player data follows them across all 150 teams.
“If your data is organized around the business unit instead of the person you actually serve, you could be”
New Zealand Rugby described unifying siloed player data into an athlete-centric model so metrics follow players across 150 teams, processing ~1,000 data points per player per session. It's a data-architecture case study with a transferable lesson about organizing data around people rather than business units, but contains little direct AI signal.