Moving Fast Without Breaking Trust | Dreamforce 2026
Vercel CEO argues AI's killer app is code generation, but quality and picking the right things to build now differentiate and beget trust.
“the killer app of AI in my view is coding”
In a Dreamforce 2026 fireside, Vercel's CEO Guillermo Rauch framed code generation as AI's killer app while warning that AI makes it too easy to over-build, so choosing what to build and maintaining quality becomes the real differentiator. He tied quality to trust for software businesses like Vercel and Salesforce. The talk is high-level positioning rather than a concrete product or research announcement.