Drive Customer Loyalty with Agentic Ai | Automotive Keynote, Dreamforce 2026
Salesforce envisions using AI to enhance customer loyalty in the automotive sector.
“Imagine what if I had that car, the first one, for a really long time.”
During the automotive keynote at Dreamforce 2026, Salesforce's Zoran Lzowski discussed how implementing AI can transform customer interactions into loyalty and revenue opportunities. This approach underscores a significant shift in how automotive companies can leverage technology to foster deeper consumer relationships.