From Fast Start to Real ROI | Agentforce Keynote, Dreamforce 2026
Salesforce emphasizes the importance of ROI in AI deployments.
“the opportunity in front of us is absolutely enormous.”
At the Agent Force keynote during Dreamforce 2026, Salesforce articulated the critical need for organizations to focus on ROI when implementing AI solutions. Mark Wakeland highlighted challenges and successes experienced by customers, pointing to an emerging trend of prioritizing return on investment to derive real enterprise value from AI technologies.