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How to Get Your First 10 Customers

Y Combinator · Jun 22, 2026 · Other Signals

Founders should find their first 10 customers where buyers actually spend time, not default to cold email/LinkedIn.

“He closed more in 3 days than he had in 3 months of sending cold emails.”

A Y Combinator partner shares tactical advice on landing the first 10 customers by identifying where target buyers spend their time rather than defaulting to cold email and LinkedIn. This is general startup go-to-market guidance with no meaningful AI industry signal.

startups sales y-combinator

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