4 Challenges of Modern Commerce | Commerce Keynote, Dreamforce 2026
Salesforce says 20% of 2025 holiday retail sales were agent-influenced, with one in three e-commerce sites soon having shopper agents.
“we found that 20% of retail sales were influenced in some way by an agent”
At Dreamforce 2026, Salesforce's John Andrews said agentic commerce is accelerating, citing that 20% of 2025 holiday retail sales were agent-influenced and projecting one in three e-commerce sites will soon have a shopper agent. This signals rapid mainstream adoption of AI agents in retail commerce and Salesforce's strategic bet on Agentic Commerce for its Commerce Cloud.