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Live Nation Makes Show Day Easier for Fans With Salesforce’s Agentforce

Salesforce · Salesforce News · Sep 16, 2026 · Product Launches

Live Nation expands AI support for fans with Venue Agent using Salesforce technology.

Salesforce announced the launch of Venue Agent, an AI-powered tool designed to enhance fan support at Live Nation venues. This system allows for personalized answers to fan inquiries and aims to improve the overall event experience by providing on-demand information and guidance.

Live Nation Salesforce AI fan experience

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